March 2019 Newsletter

**** The 4specs Perspective

What Content Should be on Your Micro-site

In December I asked: Is Google Making Specified Product Research Better or Worse?

In January I asked: Is Your Website Designed to Attract Google Visitors or Getting Specified?

In February I suggested developing a micro-site to help a specifier and architect find the information they need within your current site.

Generally your home page will have links to select which product and the product page will have links to specific information about that product. My vision is the website will duplicate much of your 3-ring binder and include this type of information:

Your list will vary with the type of product, and items should be omitted when not appropriate. Additional information can be added as appropriate. Each of these should link to a page with the additional information.

Questions and suggestions are always appreciated.



Colin Gilboy
Publisher - 4specs
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