**** The 4specs Perspective

Getting Specified

I consider "specified construction product" marketing to be one of the most complex marketing undertakings in business. Some of the complexity:

Specified Product Marketing is divided into 2 phases:

This page includes past 4specs newsletters on Getting Specified with some additional introduction notes.

Have fun and support the specification community

Feedback, comments and suggestions always appreciated.



Colin Gilboy
Publisher - 4specs
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