December 2020 Newsletter

Which online resources are used to select products?

**** The 4specs Perspective

This newsletter is part 2 of a series reporting the results of the fall 2020 survey run by 4specs. Part 1 was about Does Your Website Design Support Architects and Specifers?

This month I address 2 questions. You can see the complete survey results here

Question 5 - What do you want to find on the manufacturer's website - 235 responses

Here are the top responses:

 
Usually 
Sometimes
Product Data Sheets 212 (90%) 19 ( 8%)
CSI-formatted Specifications
165 (70%) 52 (22%)
Product Selection Guide
154 (66%) 73 (31%)

Here are the lowest responses:

 
Seldom
Almost Never
CAD Details 29 (12%) 53 (23%)
BIM Objects
32 (14%) 85 (36%)
Continuing Ed Courses
75 (31%) 41 (17%)

Comment - I frequently suggest that specifiers view the manufacturer's specifications as the specifications will probably contain the detailed information needed to evaluate a product for inclusion in the specification or approve as a substitution. A product data sheet will generally contain even more information. Here is a newsletter on product data sheets for additional info.

Here is a more complete "laundry list" of information to include on your website.

Question 2 - Which Resources are used to select and evaluate products - 237 responses

Here are the top responses:

 
Usually 
Sometimes
Prior Experience with Manufacturer 166 (70% 67 (28%)
Internet Research
164 (69%) 62 (26%)
Existing Specification
127 (54%) 83 (35%)
Local Representative Input
94 (40%) 124 (52%)
Lunch and Learns
30 (13%) 140 (59%)
Client/Facility Manager
23 (10%) 106 (45%)
Ask Other Specifiers
21 ( 9%) 124 (52%)

Here are the lowest responses:

 
Seldom
Almost Never
Trade Shows 20 ( 8%) 108 (46%)
Internet Forums and Blogs
 8  ( 3%) 79 (33%)
Manufacturer email newsletters
 4  ( 2%) 73 (31%)
Advertising - Print and Internet
15 ( 6%) 66 (28%)

Compare these numbers to your marketing budget and sales representative focus.

Questions, comments and suggestions are always appreciated.

Colin

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Colin Gilboy
Publisher - 4specs
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