November 2020 Newsletter
**** The 4specs Perspective
Does your web designer (and marketing department) understand the design and specification process for commercial construction?
One advertiser recently asked me about ROI (return on investment) for advertising on 4specs. I responded that you cannot track a website click to a product sale 4 years later and 5 states away. In my opinion there is no way to evaluate ROI based on website clicks and sales.
4specs has been running a survey to help manufacturers understand how to best support being specified using the Internet and their website. You can see the results here:
When I started writing this newsletter there were 237 total responses. I plan to update the pdf file as more responses come in. The information below is as of October 12, 2020 results.
The key results I want to focus on in this newsletter are these responses:
Ask yourself the following questions about your website:
Next month's newsletter will discuss the difference between Full-time Specifiers and Project Architects on
(1) the resources they use to find product information and
(2) the information they want to find on your website.
Questions, comments and suggestions are always appreciated.
Publisher - 4specs