Manufacturer's Area

Purpose of the 4specs Website

The purpose of the 4specs website is to provide commercial specifiers and production architects and engineers with fast access to the design information they need from manufacturers' websites.

Marketing 101 - an educational program to learn how to best manage your Internet presence to "Get Specified."

About 4specs - and some information about how to better optimize your web performance. We use these slides to explain about 4specs and to show screen shots of Google Analytics and basic search engine optimization

Advertise

• 4specs Media Kit
• 4specs' Surveys - Two surveys completed in 2005 and 2006 about Internet research usage by 4specs' users and specifiers
• 4specs' Server Statistics - our actual website stats from last month.
  • Yearly Summary Spreadsheet - you need to have one like this for your stats.
• 4specs User Session Statistics - our daily user sessions for the past 28 days.
• 4specs Overview - from Google Analytics for October 2006

 

Free Services

• Add your free 15-word description, update your information or add your link to 4specs. Here is the submission form.
• Optimize Your Website on 4specs - suggestions on how to get more architects and engineers to find and use your website through 4specs.
• Site Reviews - Do It Yourself - things we look at when we review a site.

Here are the 4specs newsletters and articles since 1996. This is a great resource for the construction product marketing manager to better understand your options on marketing with the Internet.