March 2017 Newsletter
**** The 4specs Perspective
by Doug Bevill, past-President BimObject, Inc.
Also, if you think that a 3-part specification, or BIM model download event from BIMobject®, or other "unnamed" aggregators, or a download from your website means that you are in the specification, you are very misguided. BPM marketing and sales executives, you cannot phone in a specification effort, it requires, new, cutting edge tactics. You need to become a trusted resource to specification influencers and buyers through:
Colin's comments: Great article on where to focus your sales and marketing. Consider that each product category will have a different mix of direct and indirect influencers.
Develop a list of all the people, companies and code agencies involved in recommending or approving your products on several projects to develop a product influencer list. Direct your marketing and sales program towards these people.
Other articles in this series:
Feedback, comments and suggestions always appreciated.
Publisher - 4specs