Checklist for Website Redesigns

I am able to provide access to this important Search Engine article. The description below covers a few of the suggestions:

[Article now behind paywall]

Some of the key points:

Step 1. Get Baseline Snapshots & Site Backup

Know what you have before your start.

Step 2. Before Launch Preparations

Do you have a game plan to put the old site back up immediately - just in case?

Step 3. Launch Time...It's Go Time, Are You Ready?

Test, test, test.

Step 4. Post Launch, How to Catch Any Remaining Tidbits

There will be things that were not expected

[updated 3/2017]

Other thoughts are to always have at least a minimal page showing your company name, contact info and enough product info to be sure the user knows they have the correct company. Just today while checking links I hit broken links and other website failures that required my to call the company - using our database - to confirm they were still in business.

Colin

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Colin Gilboy
Publisher - 4specs
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