February 2012 Newsletter
Many marketing people I talk with are planning to use a consultant to review their website to optimize for the best results with Google, Bing and Yahoo.
Jill Whalen has a great website on SEO. I get her monthly newsletter and like her simple, common-sense approach. Her November 2011 newsletter focused on:
[Website no longer available]
These are great questions. Well worth reading and thinking about for your website.
I also like Bruce Clay's newsletters and website on SEO. His January 2012 newsletter focused on his 16 predictions for SEO in 2012.
State of Internet Marketing: 16 Predictions for 2012 by Bruce Clay
[link no longer available]
Google's increased focus on local results will make it more difficult for a building product manufacturer to get national exposure to architects, specifiers, engineers and others in the commercial / institutional space. His comment was:
"As a result, SEO becomes more difficult for national non-local businesses."
What are your plans for better exposure to architects, specifiers and engineers?
Publisher - 4specs