January 2007 Newsletter

What Does a Search Engine See When It Visits Your Website?

**** The 4specs Perspective

The key to increasing the number of visitors sent by search engines to your site is to understand what the spider actually records and make the appropriate design changes to your website to increase the number of referrals.

Quoting from the link below:

"Once you know what the keywords are [and what] your prospective visitors are searching for, then you can do both [search engine optimization and paid search results]."
http://www.ecommercetimes.com/

This service below will show you what a search engine sees. You may be surprised after testing your site.
[link no longer available]

Compare the words in the results to your expected key words and compare to your stats reports on words actually clicked to visit your site. This may give you some ideas on how to better optimize your site.

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Colin Gilboy
Publisher - 4specs
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