September 2019 Newsletter

**** The 4specs Perspective


In the April 2019 newsletter we focused on "What is Your Marketing Strategy?" We proposed that there were three basic strategies for "specified product" marketing:

  1. Basis of Design
  2. Comparable Product [changed from Specified Acceptable]
  3. Substitution

Recently the 4specs Forum had discussions related to these topics:

There are lots more discussions on substitutions. Use the search link at the top right of the discussion forum - search for substitution .

I limit registration in the forum to specifiers and other design-side professionals. Otherwise it is just too tempting for others to do product promotion.

Questions and suggestions are always appreciated.



Colin Gilboy
Publisher - 4specs
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