September 2018 Newsletter

**** The 4specs Perspective

What is the Purpose of Your Website?

Is your website optimized for Google search results?

Does your web designer know what an architect or specifier needs to specify your products?

Does your web designer know what MasterFormat is?

Here is a recent posting in the 4specs Forum from a full-time specifier:

I find it irritating that websites now are designed for mini-monitors. That's fine for cell phone users (I can't imagine doing real research on my iPhone!) but it becomes an obstacle when using normal monitors. A huge screen that shows only a few icons and a handful of words is crazy.

Here is this specifier's comments on website design on his blog. This is a great expansion on the questions presented here including photos of his computer. Have your web designer counter with his thoughts and reasons:

In our September 2002 newsletter (yes 16 years ago) I asked these questions about purpose:

A very simple question, but a very important one. As most of the companies listed in the 4specs directory are ultimately specification driven, we see these as the primary purposes for a product website:

  1. Getting specified.
  2. Providing the architect with enough information to hold the specification, and not permit a substitution to be approved.
  3. Getting a substitution approved when you were not specified.

More on getting specified and web design requirements in future months.



Colin Gilboy
Publisher - 4specs
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