February 2012 Newsletter

Search Engine Optimization Thoughts

Many marketing people I talk with are planning to use a consultant to review their website to optimize for the best results with Google, Bing and Yahoo.

Jill Whalen has a great website on SEO. I get her monthly newsletter and like her simple, common-sense approach. Her November 2011 newsletter focused on:

[Website no longer available]

These are great questions. Well worth reading and thinking about for your website.

I also like Bruce Clay's newsletters and website on SEO. His January 2012 newsletter focused on his 16 predictions for SEO in 2012.

State of Internet Marketing: 16 Predictions for 2012 by Bruce Clay
[link no longer available]

Google's increased focus on local results will make it more difficult for a building product manufacturer to get national exposure to architects, specifiers, engineers and others in the commercial / institutional space. His comment was:

"As a result, SEO becomes more difficult for national non-local businesses."

What are your plans for better exposure to architects, specifiers and engineers?


Colin Gilboy
Publisher - 4specs
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