December 2018 Newsletter
**** The 4specs Perspective
Read Bruce Clay's article linked just below. Read between the lines and think about how the Google changes affect the results for architects researching products. Will they find your website or a local distributor or contractor? or Home Depot?
Are the Google design changes making it easier or more difficult to find the product data on your website? Specifiers have a broader base of product knowledge than most architects and better understand what they are looking for.
Organic Results Disappear? What To Do in the Near Future of SEO
My favorite quote from the article:
"When I try to anticipate where SEO is going, the most important question I ask is: How will Google make money?"
From my perspective Google is changing the web in 2 ways:
My personal web design criteria remains as it was in 1996 - Put your 3-ring binder online and make it easy for the specifier and architect to use it.
More on getting specified and web design requirements in future months.
Publisher - 4specs