Get Specified by 4specs Users

Key Information about Getting Specified using the Internet:

• What is a Referral?
• How to Understand Your Web Site Activity

Get Specified - Information for manufacturers wanting to get their products specified by architects and engineers.

Add your free 15-word description, update your information or add your link to 4specs. Here is the submission form.

4specs Media Kit

Optimize Your Website on 4specs - suggestions on how to get more architects and engineers to find and use your website through 4specs.

Here are the 4specs newsletters and articles since 1996. This is a great resource for the construction product marketing manager to better understand your options on marketing with the Internet.

Key Newsletters:

• Your Website Is Up. What's Next? Our perspective about using the Internet for marketing to architects and engineers. These articles formed the basis for my talk at the CSI Convention at Chicago in April 2004.
• Glossy Brochure or 3-Ring Binder - which does your user want?
• WebFormat™ - our suggested website design.
• Getting Your Products Specified on LEED Projects
• Marketing in the Future - The Next 5-10 Years
  • Part 1 - What is Happening
  • Part 2 - What is Driving The Changes
  • Part 3 - Hot, Warm and Cold Mediums
  • Part 4 - Getting Your Rep in Front of Architects and Specifiers
  • Part 5 - Web Site Stats - Again