**** The 4specs Perspective

Getting Specified

I consider "specified construction product" marketing to be one of the most complex marketing undertakings in business. Some of the complexity:

Specified Product Marketing is divided into 2 phases:

This page includes past 4specs newsletters on Getting Specified with some additional introduction notes.

Have fun and support the specification community

Feedback, comments and suggestions always appreciated.



Colin Gilboy
Publisher, 4specs.com
800.369.8008 - Utah