Research
2008 Online User Survey - managed by Verified Audit
- Commercial & Institutional. 74% of our users are doing institutional and commercial work. Institutional is even bigger than commercial.
- Mostly Architects and Specifiers. About 43% of our users are specifiers and about 43% are architects. Specifiers do a higher volume of work – and 65% of the specifiers use us EVERY DAY.
- Loyalty. Users tend to pick one website for their product research and stick with it. Very few of our users also rely on other construction directories and aggregators.
- Internet Reliance. Our users estimate that 62% of their product research relies on the Internet, vs. 15% from all print sources (manufacturers’ binders was #1), 15% from product/sales reps, and 5% from trade shows.
2006 Phone Survey - Verified Audit Report
In 2006 4specs commissioned Verified Audit Circulation to phone every CCS-certified specifier and SCIP member (independent specifier). They were able complete interviews with 285 specifiers
Comparing only industry-specific Internet resources (4specs, ARCAT, First Source, and Sweets), 72.7% of respondents named 4specs as their most frequently utilized product research tool.
Among all construction-product research tools, 4specs was ahead of Google, Sweets, ARCAT and First Source.
Among the full time specifiers,
- 41.7% of the Independent Specifiers used 4specs daily.
- 66.7% of the Independent Specifiers used 4specs weekly.
- 32.9% of the Specifiers employed by design firms used 4specs daily.
- 53.9% of the Specifiers employed by design firms used 4specs weekly
We know of no other specifier-specific survey of this number of specifiers at one time. Our 2005 user survey had similar results.
2005 User Survey - A fax-back survey of 113 4specs users.
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