About 4specs

1. Start
2. What Has Really Changed?
3. Research
4. How Specifiers and Architects Use 4specs
5. Types of Listings
6. Guide Specifications
7. Advertising and Rates
8. Google Analytics
9. Spreadsheet Summary
10. Referring Sources
11. Query Words
12. Basic Search Engine Optimization
13. Newsletter
14. Get Your Ads Started
15. Still Skeptical?

Summary Spreadsheet

You need to develop a summary of your web site activity each month. This will let you track what is happening and make better decisions about where to advertise and how to optimize your website.

If you do a major website redesign and the results go down it is a warning that you need to rethink your search engine optimization. Here is an example: