About 4specs

1. Start
2. What Has Really Changed?
3. Research
4. How Specifiers and Architects Use 4specs
5. Types of Listings
6. Guide Specifications
7. Advertising and Rates
8. Google Analytics
9. Spreadsheet Summary
10. Referring Sources
11. Query Words
12. Basic Search Engine Optimization
13. Newsletter
14. Get Your Ads Started
15. Still Skeptical?

Referring Sources

Google will show you the sources of visitors to your website. This will help you decide where to best spend your advertising budget. You need to develop a summary spreadsheet to watch these stats over time. Here is an example spreadsheet.

None means that the person typed in the website address or had it bookmarked.
Organic means search engine referrals from their standard listings.
Referral means another site referring to your site. If you have paid per-click advertising they will be reported here also.