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About 4specs

  1. Start
  2. What Has Really Changed?
  3. Research
  4. How Specifiers and Architects Use 4specs
  5. Types of Listings
  6. Guide Specifications
  7. Advertising and Rates
  8. Google Analytics
  9. Spreadsheet Summary
  10. Referring Sources
  11. Query Words
  12. Basic Search Engine Optimization
  13. Newsletter
  14. Get Your Ads Started
  15. Still Skeptical?

4specs Advertising Rates

Ad rates on 4specs are based on the number of referrals we send to your site, similar to Google Ad Words and Yahoo Search Marketing. Why charge a specialized product manufacturer - such as bird control products - the same annual fee as a company in a widely used section such as roofing or siding?

First year rates are based on 3x the current annual rate of referrals to your website. Renewal rates are set by this table. This rates are for all sections the sections you advertise in and are not per section. Companies with multiple urls and/or multiple companies will be combined into one package and may have an overall lower cost per referral.

Click throughs per Year
Annual Advertising Rate
Maximum Cost (at change point)
Cost per Referral
under 251
$250
Minimum Rate
251 - 400
$500
$2.00
401 - 500
$750
$1.87
501 - 750
$1,000
$2.00
751 - 1,000
$1,250
$1.66
1,001 - 1,500
$1,500
$1.50
1,501 - 2,500
$2,000
$1.33
2,501 - 3,500
$2,500
$1.00
3,501 - 5,000
$3,000
$0.85
> 5000
$4,000
$0.80

4specs does not run typical banners as we have found them not to be cost effective for advertisers and annoy the user. When was the last time you clicked on a banner?